This article provides information on some of the best marketing analytics tools. Some of these tools can be downloaded and used for free and some will have cost to it but are worth it. Being a marketer demands analytics tools
Analytics in business is the way in which a business or marketer can use statistical methods to gain insights into strategic marketing methods and campaigns. This helps to maximise brand awareness and profits. There are 3 main types of marketing
Certain elements are essential in making a brand stand out and draw the attention of potential customers. Below are 4 of the most important elements to create an identity for any brand. Colour Colour plays an important part in how
To achieve a successful and competitive brand, brand research needs to be done carefully. It assists with the creation, management, and development of brands. Brand research can be used to launch and assist the development of the brand’s main elements.
Marketing analytics enable marketers to learn more about the success and value of marketing campaigns and to identify how patterns and trends change constantly. It consists of processes and technologies which collect important data. Measuring the performance of marketing campaigns