November, 2021 - Marketing Analytics

Types of Marketing Analytics

Analytics in business is the way in which a business or marketer can use statistical methods to gain insights into strategic marketing methods and campaigns. This helps to maximise brand awareness and profits. There are 3 main types of marketing

Types of Marketing Analytics

Analytics in business is the way in which a business or marketer can use statistical methods to gain insights into strategic marketing methods and campaigns. This helps to maximise brand awareness and profits. There are 3 main types of marketing analytics for businesses and marketers. Predictive Marketing Analytics Predictive analytics is an advanced method and more complicated than descriptive analytics. It uses probabilities to make assessments to understand what could happen in the future with marketing and branding. The predictions from data collected with predictive marketing analytics can be used to understand problems and see which opportunities there are for growth. It uses statistics and machine learning techniques to see the likelihood of future outcomes based on the historical data of visitors to their websites. Prescriptive Marketing Analytics Prescriptive marketing analytics help companies to see which options in marketing are the best way forward. It borrows heavily from maths and computer science and uses statistical methods in technology to further understand a company’s client base. It’s relatable to predictive and descriptive marketing analytics except that it has an emphasis on insights instead of data monitoring. It’s done by gathering data from a variety of descriptive sources. It applies these sources’ data to making the right decisions in marketing. Descriptive Marketing Analytics Descriptive analytics act as a way to analyse historical data by using two key methods. The methods include data aggregation and data mining. These methods are used to uncover some of the latest trends and changes in patterns. Descriptive analytics is often displayed using visual data representations in charts and give insightful information. It forms the core of most data reportings in any business module. It’s the perfect method to get insights into new trends and patterns.
4 Essential Brand Elements to Develop Brand Identity

Certain elements are essential in making a brand stand out and draw the attention of potential customers. Below are 4 of the most important elements to create an identity for any brand. Colour Colour plays an important part in how the public will see a brand and how they will be drawn to it. Colour combinations in a brand can make it stand out. The colours used for a design in a brand can become its signature look. Theme Line Great theme lines have a long-lasting effect on the identity of a brand and are a statement about what the company stands for. Keeping a theme line intact and not changing it can help to develop sub-themes later on and make the theme line grow with its audiences. Logo A logo can be seen as the visual trademark by which the public can identify the brand. A logo is the standard trademark of any brand and what they stand for. Examples of the importance of logos can be seen with companies such as Apple and Nike. Logos should be designed following the brand name and colour. Brand Name The brand name can almost be seen as the most important element in the whole design of a brand. The brand name refers to the name used to identify the company, its products, and its services. Coming up with a name that can become an iconic brand can be a difficult task. The name of the brand with the font can create a viewpoint that the public will not easily forget. Some examples of great brand names include Coca-Cola, Fender, VW and Samsung.
Advice on how to Build a Brand Research Strategy

To achieve a successful and competitive brand, brand research needs to be done carefully. It assists with the creation, management, and development of brands. Brand research can be used to launch and assist the development of the brand’s main elements. With larger and more successful companies, brand research can be used over time to track consumers, perceptions, experience, and navigations on their company websites. This article will provide information on the different methods which can be used for brand researching. Workshops Hosting workshops for employees and public members to join in on conversations and answer questions about the company and the brand can give a distinct viewpoint of how people may react to the brand. Employee Focus An important part of brand research is getting employees involved with supplying knowledge on how they perceive the brand and the business ethics. Employees can give valuable opinions on management and sales and how it can create a better brand in the eyes of the public. Competitive Analysis Competitive analysis stands as a study in which a marketer or brand owner identifies major competition and research their products, marketing strategies, and success. By doing this, they can create a solid brand that people can trust and relate with. Brand Awareness Brand awareness research is a study on how aware individuals are of a brand and how to make them more aware. It creates more awareness to the public that the company exists and what its products and services are. It creates a way for the public to know what the company stands for and draws more customers. Follow these methods for positive results in brand research.

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