Marketing Analytics

Marketing analytics can be seen as the study of gathering data with marketing campaigns to see the effectiveness of the campaign and how users interacted with the campaigns.

Brand Research

Brand research helps to achieve a competitive advantage through their specific objectives and target markets and ultimately assist in the creation of a strong brand.

Marketing Agencies

Marketing agencies provide a vital service to businesses with insights into how to get the most out of marketing campaigns and they also manage the marketing campaigns.

Marketing Analytics Blog

For further reading and to learn more about marketing in general, analytics, brand research and more, visit the Marketing Analytics Blog.

This article provides information on some of the best marketing analytics tools. Some of these tools can be downloaded and used for free and some will have cost to it but are worth it. Being a marketer demands analytics tools

Types of Marketing Analytics

Analytics in business is the way in which a business or marketer can use statistical methods to gain insights into strategic marketing methods and campaigns. This helps to maximise brand awareness and profits. There are 3 main types of marketing

4 Essential Brand Elements to Develop Brand Identity

Certain elements are essential in making a brand stand out and draw the attention of potential customers. Below are 4 of the most important elements to create an identity for any brand. Colour Colour plays an important part in how

Advice on how to Build a Brand Research Strategy

To achieve a successful and competitive brand, brand research needs to be done carefully. It assists with the creation, management, and development of brands. Brand research can be used to launch and assist the development of the brand’s main elements.

What are Marketing Analytics?

Marketing analytics enable marketers to learn more about the success and value of marketing campaigns and to identify how patterns and trends change constantly. It consists of processes and technologies which collect important data. Measuring the performance of marketing campaigns

Top 4 Marketing Analytics Tools

This article provides information on some of the best marketing analytics tools. Some of these tools can be downloaded and used for free and some will have cost to it but are worth it. Being a marketer demands analytics tools to manage and measure the performance of any marketing campaign. These tools can gather data from a variety of channels and report all the findings. Talented This is one of the most powerful and most used ETL tools available today. Talented allows the user to manage all the steps which need to be taken in the ETL process and aims to create accessible, compliant, and clean data for the user. It is one of the tools which can deliver a complete and clean data collection whenever its needed and maintains the quality of the data collection. Power BI Power BI was named as the leader for the 13th consecutive year in the Gartner 2020 Magic Quadrant and was created by Microsoft for business analytics. The tool provides interactive visualisations and makes self-service business intelligence easy. End-users can use the dashboards and reports by themselves on the data collections. The tool comes with features to help the users analyse the data collected and protect the data on most office platforms. Splunk Splunk can be used to search, analyse, and visualise the data collected from applications. It was named by Gartner as a visionary in their 2020 Magic Quadrant. Some of their products have even evolved into other fields such as IT and security. The tool has an aim to bring data to every part of an organisation or business by helping teams to use the tool and prevent and predict certain problems. QlikView This is known as a self-service business intelligence and data visualisation analytics tool. Its main aim is to accelerate business value through data by adding features to help with data integration, analytics, and literacy. Recent updates to the tool have helped organisations to handle and notify users of potential issues and provide assistance to users to analyse data even further. Using any of these analytics tools can provide the best assistance in gathering data and analysing the data correctly.
Types of Marketing Analytics

Analytics in business is the way in which a business or marketer can use statistical methods to gain insights into strategic marketing methods and campaigns. This helps to maximise brand awareness and profits. There are 3 main types of marketing analytics for businesses and marketers. Predictive Marketing Analytics Predictive analytics is an advanced method and more complicated than descriptive analytics. It uses probabilities to make assessments to understand what could happen in the future with marketing and branding. The predictions from data collected with predictive marketing analytics can be used to understand problems and see which opportunities there are for growth. It uses statistics and machine learning techniques to see the likelihood of future outcomes based on the historical data of visitors to their websites. Prescriptive Marketing Analytics Prescriptive marketing analytics help companies to see which options in marketing are the best way forward. It borrows heavily from maths and computer science and uses statistical methods in technology to further understand a company’s client base. It’s relatable to predictive and descriptive marketing analytics except that it has an emphasis on insights instead of data monitoring. It’s done by gathering data from a variety of descriptive sources. It applies these sources’ data to making the right decisions in marketing. Descriptive Marketing Analytics Descriptive analytics act as a way to analyse historical data by using two key methods. The methods include data aggregation and data mining. These methods are used to uncover some of the latest trends and changes in patterns. Descriptive analytics is often displayed using visual data representations in charts and give insightful information. It forms the core of most data reportings in any business module. It’s the perfect method to get insights into new trends and patterns.
4 Essential Brand Elements to Develop Brand Identity

Certain elements are essential in making a brand stand out and draw the attention of potential customers. Below are 4 of the most important elements to create an identity for any brand. Colour Colour plays an important part in how the public will see a brand and how they will be drawn to it. Colour combinations in a brand can make it stand out. The colours used for a design in a brand can become its signature look. Theme Line Great theme lines have a long-lasting effect on the identity of a brand and are a statement about what the company stands for. Keeping a theme line intact and not changing it can help to develop sub-themes later on and make the theme line grow with its audiences. Logo A logo can be seen as the visual trademark by which the public can identify the brand. A logo is the standard trademark of any brand and what they stand for. Examples of the importance of logos can be seen with companies such as Apple and Nike. Logos should be designed following the brand name and colour. Brand Name The brand name can almost be seen as the most important element in the whole design of a brand. The brand name refers to the name used to identify the company, its products, and its services. Coming up with a name that can become an iconic brand can be a difficult task. The name of the brand with the font can create a viewpoint that the public will not easily forget. Some examples of great brand names include Coca-Cola, Fender, VW and Samsung.

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